On investment of the project? How many resources will you need? Will I be able to sell in other countries with this product? There are published studies and surely you have success stories about the results of the projects you have done with other companies. Be clear with the budget . There are no grants. The company will have to invest to innovate. But there may be funding and liquidity. Something that companies now desperately need. Well, use it as an argument: with innovation your client will be able to get liquidity! Strategy innovation marketing sales pdf Add to Favorites read later Comments (0) Join and participate in the conversation! ads Opinions Digital Cross-Selling and Conversational Marketing: allies in the transformation of telemarketing into digital-first marketing The "Social CEO" drives company visibility All channels, except Twitter, witness a greater presence of CEOs Tags ceos marketing social media Business read later favorites.
Digital Marketing Courses Digital Marketing programmatic If the presence of CEOs in company communication has always been important, who better spokesperson than him or the number one? Reticence has always been present. But it seems that social Canadian Hospitals Email List networks, and the goodness they have in terms of bringing the company and the client closer together, have given a new value to the visibility of executives and corporate front men, and that placing them at the forefront of online communication channels allows them to play an important role in the business strategy of brands.
Weber Shandwick, one of the world's leading public relations firms, analyzed in 2010 the online activity of the CEOs of the 50 largest companies worldwide, and only 36% could reach the qualification of "social", reflecting of your presence on your company's website, appearing in a corporate video on YouTube, or having a social profile or a blog at that time. Two years later, Weber Shandwick has repeated the exercise, analyzing the same companies, and the percentage of “social” CEOs has almost doubled, reaching 66%. Video seems to be the area where there has been the most significant increase, going from 18% to 40%. The presence in social networks does not seem to have had a significant increase, with only two points of growth, from 16% to 18% in these two years.