The particular (in addition to the more common methods such as the fingerprint or the iris scan) facial recognition has made a leap. Where it was previously often used as a method of identification or security, the development of the market has also exposed the power of biometric research for (online) marketing. Biometric research for marketing purposes is particularly suitable as a research technique suitable for qualitative research. By setting out targeted user-oriented issues, a significant result can be achieved with a relatively small number of participants source: Nielsen.
Biometric research therefore provides in-depth insight into online behavior and the associated emotions of the target group. Why is biometric research effective? It is clear that biometric the phone number list same research can be used particularly effectively for measuring and identifying (unconscious) behaviour. But how can biometric research be used effectively for specific online behaviour? When visiting a website, it quickly becomes clear that little or no visible changes take place in people's behavior. and acts on the small movements of the mouse and keyboard, mainly from thoughts and feelings. Following the navigation and actions on the website partly reflects.
What is happening, but it is precisely those thoughts and feelings that are extremely interesting to map. In this way it is possible to read out the unconscious triggers for online behavior. If you make clever use of biometric data, you provide the overall picture in which action or non-action is linked to the intrinsic motivation to display that behavior or not. The research techniques used But what can be measured with biometric research? For online behavior, a number of specific research techniques are most effective. These research techniques focus in particular on the following properties: seeing, acting and feeling. This has shown that the power of biometric research is only really used when different research techniques are combined. By combining the sight with the feeling and the action, it becomes really clear what a visitor to your website or webshop thinks.