Also it should be considered that this is a realistic estimate and can be realized as a market price. Cost-Based Approach In a cost-based approach, brand valuation is based on the costscosts incurred to replicate it. For this purpose, all costs incurred for the establishment and protection of the brand, or necessary for its reproduction, shall be calculated at market prices. However, it must be seen that cost does have an impact on brand value.
Costs that do not affect brand equity should not be considered Philippines WhatsApp Number List in brand valuation. All programs required In all three programs explained, a market analysis regarding market capacity, market value and profit margins is also included in the assessment. In addition, brand evaluations against the criteria must be conducted by independent and objective evaluators. This must ensure that reliable data are provided and checked for relevance, consistency and appropriateness.
Behavioral aspects also play an important role in all three approaches in financial aspects: Capital value-oriented approach: determination of discount rate and determination of brand currency share Market price-oriented approach: comparable brands Cost adjustment-oriented approach: reproduction of similar brands In addition, other economic interests are captured by the brand. Here, standard Stand out from the competition with.