But good, modern SEO also takes time. Today, SEO is about building a reputation with users and search engines, and that can’t generally be done overnight. The spammy tricks that used to produce fast, dramatic results don’t work anymore. Users want quality, and Google means to deliver it. The C-suite, however, wants results. Yesterday. What’s a marketer to do? While most promises of a “quick win” for SEO should arouse suspicion, there are a few considerations that might currently be hindering your SEO.
Cleaning up some foundational technical concerns, and updating your general strategy, can set your SEO free and result in some quick gains that will impress the boss. Technical SEO “Quick Wins” SEO work can be categorized into two types: technical and engagement. Technical SEO is what most people think of when they hear, “SEO.” Focusing on Italy Phone Number List technical SEO does not drive meaningful, long-term gains, but there are some technical considerations that can hold back even the best SEO if they are not set up right. Fixing them can result in some very simple, quick SEO wins. 1.
Use Keywords Appropriately As search engines crack down on spam, keywords have gotten a bad rap, but as long as people use words to communicate with search engines, keywords will have an important place in SEO. Hopefully, you are planning content around keywords, so there’s no question about which keywords are appropriate for a piece of content. All that remains is to use those keywords well—whether they appear in search results, in the content, or behind the scenes. In search results—The title and meta description that represent a landing page in search results is a search snippet. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description.