Two And A Half Men”, “How I Met Your Mother” or “The Big Bang Theory”? Or when someone just looks up... and you and other people around you automatically look up. To see what's going on up there? Why is that? two words Social Proof . We join the longest line because others do the same. We hear the artificial laughter so that we laugh too. We look up because others are looking up too. This psychological phenomenon is called social proof. But what is that exactly? What is Social Proof? Social Proof means in German social verification. It's the "everyone does it" phenomenon.
People often do what other people do. Psychologists call it conformity, herd behavior or the bandwagon effect. Marketers call it social proof. dr Robert Cialdini , who studies it extensively, also says: We determine what is right by finding out what other people think is right. The principle applies especially when we are deciding what is right behavior. We see Israel phone number list behavior in a particular situation as more appropriate when others do the same. It's simply because of our need for security. Cialdini continues: In general, we will make fewer mistakes when our behavior is consistent with social "evidence." When a lot of people do something, it's usually the right thing. And also the sales and motivational coach Cavett Robert says.
Since 95 percent of people are copycats and only 5 percent imitate, people are more persuaded by the actions of others than any other evidence we can offer. So we humans see an action as more appropriate when others do it too. put some money in their donation box. "If others donate, then it's probably right that I donate too." Or club owners create an artificial line in front of the club. "If there are so many people waiting, then the club simply has to be good." There really are countless examples of this behavior. Pay more attention to this during your day. I see social proof in action every day.