Forming its own ecology. For example, WeChat mini-programs allow users to bulk sms service quickly use various programs without downloading an app. The WeChat official account also creates articles through self-media and professional media, making the official account a rich content platform. 2. From the perspective of user needs From the perspective of user needs, products bulk sms service can be divided into 6 types: tools, content, social networking, platforms, transactions, and games. It is easier to understand by combining the above two dimensions of user relationship and user needs. Today, let's talk about tool products.
Tool products: Tool products mostly start from a single bulk sms service point product. The characteristics of the user needs of tools are "I will think of you when something happens". I don't want to be disturbed too much when I have nothing to do. It's like a waiter in a restaurant. When I need service, the waiter needs to appear in front of me within 3 seconds, and it's best not to stare at me when I'm eating. Most users want not to register when using such products. Since most of the tool bulk sms service products do not need to leave information, the user's switching cost is extremely low. Therefore, such applications often spell the idea of the product itself, the user experience, the difference in technology, and who can better solve the user's problem, meet the user's needs, and solve the user's pain point. For example, there are many
VSCO, Macaron Play, Foodie, BLACK, etc.), the migration bulk sms service cost of retouching apps is very low, I can use a bunch of them, whichever is easy to use and better meets my needs, so this type of software pays special attention to user experience. 2. How to cold start tool software Tool software is relatively easy to start, with low barriers. At the beginning of the product, the start-up is often relatively low-key. On the one hand, the product has been continuously polished since the bulk sms service and is in the verification stage. Then, through word of mouth among seed users, more and more users will choose your product. (The premise is that the product is really easy to use). Therefore, in the early stage, there is no pressure to promote large funds and increase users. When the verification phase is a