Making the necessary decisions, the process is often slow, as realizing that they have to make those decisions often takes time. To this we must add that, sometimes, what is difficult for brands and what takes time to understand is that they directly have to change and that these changes must be applied in some issues that usa phone list now were part of their essence, of what made them what they were. And, perhaps, one of the clearest cases to understand how these usa phone list work and what brands and companies have to do to adapt to the times - even if it means changing elements of their essence - is the case of McDonalds. The fast-food company has been the watchword of the fast-food world for decades, the exact essence of what worked in that environment. It was a family-friendly product, with a specific product menu and competitive prices. Their products were served with a lot of packaging (future waste element, let's not forget) and with a kind of clear sales guidelines. It could be said that the food was produced in a chain. The turn of the century and the emergence of new types of consumers have, however, put McDonald's model of success in jeopardy.
The problem is not exactly new and dates back to a few years ago, when analysts pointed out that they had a problem with millennials and children and when brand managers themselves assumed it. Losing youth and children Consumers in their 20s and 30s in the US weren't giving up fast food. What they were giving up was fast food from McDonalds. Now they wanted fast-food usa phone list a certain healthy or differentiated touch and, if they ate hamburgers, they wanted them from usa phone list some gourmet place. In the case of children, the little ones at the usa phone list of the 21st century have been exposed to more sophisticated foods and flavors since childhood, which has made them more open to products that are much more complex in flavor than the Happy Meal. If to this is added that their parents (already millennials) seek to give them healthier meals, you can see the failed relationship between what some offer and what others want. McDonalds had begun by then changing its menu to adapt it to these new tastes (and we must not forget how in Europe its cafeterias flourish in its establishments, where they offer coffee, sweets and products that have nothing to do with what is associated with a McDonalds ).
But is it enough? Now it's time for the packaging Perhaps not, especially in a market in which more and more things are taken into account and in which consumers are increasingly sensitive to the footprint of the things they consume. The excess of McDonald's usa phone list does not quite gel very well with what consumers want from the 21st century. So now McDonalds is going to start changing its iconic packaging. The free bar of plastics, cardboard and paper that came with the products every time a menu was purchased could usa phone list be, so to speak, in danger of extinction. McDonalds is to start distributing paper drinking straws in the UK instead of the usual plastic ones, and is also giving customers the option of not using a straw of any material (and just using the soda to drink). The movement is part of a commitment to be more sustainable and to reduce the footprint in terms of garbage generated by its restaurants. The final objective is that in 2025 all its packaging is made with recycled or renewable materials and it will also make it possible to recycle the packaging once its consumption is finished in its stores around the world.